Agent readiness for retail and travel
Make your business bookable by AI agents.
AI agents are starting to research, compare and buy. We audit whether your business can be found, quoted, bought from and paid through those agents, fix what blocks it, and measure what changed.
Five-minute video. Three findings. No pitch.
US retailers and hotels
Mid-market and independent
Direct sales focus
Two industries
Retail and travel need the same six layers.
The products are different. The readiness problem is the same: a machine has to find, understand, price, buy and measure you.
Retail and e-commerce
Your catalog has to survive a machine.
Agents compare products, prices and stock before a shopper sees the page. If the feed or the schema is wrong, you are skipped.
- Product feeds and Product/Offer schema
- Price, stock and variant accuracy
- Shipping, returns and delivery promises
- Checkout, payment tokens and order confirmation
See the retail track
Travel and hospitality
Your property has to be quotable and bookable.
Agents can plan a whole trip. The gap is whether they can confirm the room, the rate and the cancellation terms without a human.
- Property, room and rate data
- Policies and availability
- Booking engine, payment tokens and cancellations
- Itinerary composition
See the travel track
The gap
The agent can read your website. It cannot buy from you.
Most sites were built for a human clicking through a form or a calendar. An agent needs structured data, a live price, a purchase action and a payment method it can use.
01
Prices behind a form
An agent asking for a date, a variant or a room cannot see the price without filling in a human form. It defaults to a marketplace, an OTA or another brand.
02
Policies in a PDF
Delivery, returns, cancellation, deposits and check-in terms are often trapped in a PDF or an image. An agent cannot price the risk, so it skips the sale.
03
Verified agents blocked
A firewall rule or bot challenge stops the agent at the door. The traffic is legitimate, but the sale never happens.
The fix is not a new website. It is a readiness program across six layers.
The method
Six layers decide whether an agent can buy from you.
We score each layer against 50 checks, then fix the ones that block the sale.
01
Represent
Products or rooms, prices, stock, policies and attributes in a form a machine can read.
02
Reach
Verified agents can reach the site without being challenged or blocked.
03
Act
Availability, quote, cart or booking, modify and cancel, exposed as tools.
04
Pay
Agent payment tokens, 3-D Secure, deposits and dispute evidence.
05
Fulfill
Confirmations, inventory sync, cancellations, returns and service scripts.
06
Prove
Agent traffic, revenue, task completion and decline rates.
See the 50 checks
Where most businesses are
Readable is not buyable.
The common pattern is level 1 or 2. An agent can describe the product or the property, but it cannot quote or confirm.
0Invisible
1Readable
2Quotable
3Bookable
4Changeable
5Composable
Most businesses we assess
Target after a sprint
How to work together
Start with the teardown. Fix what matters. Keep it working.
The teardown is free. The audit tells you what to fix. The sprint fixes it. Agent Ops keeps it working.
Start here
Free teardown
Free
Five-minute video
A score, three findings and one quick win for your business.
- 20 to 30 checks
- Evidence from your site
- One fix you can do this week
Get a teardown
The full picture
Readiness audit
$9,500
Two weeks
Fifty checks, a competitor comparison, the money gap and a 90-day roadmap.
- Scorecard by layer
- Findings with evidence
- Findings presentation
See the audit
Fix the blockers
Composability sprint
From $20,000
Four to eight weeks
We fix the data, access and purchase or booking tools, then test the sale end to end.
- Product or property data
- Agent access and purchase tools
- Payment and measurement
Scope a sprint
Keep it working
Agent Ops
$6,500
A month · six-month minimum
Monthly monitoring, a quarterly re-audit and a roadmap that keeps up with the protocols.
- Access and sales monitoring
- Quarterly re-audit
- Annual certification
Talk about Ops
The benchmark
The retail and travel benchmark is in progress.
We are scoring 20 retailers and 20 travel businesses on the same 50 checks. The first edition shows what agents can actually do, which failures are common, and what to fix first.
About
Built from the demand side.
I spent 12 years in digital marketing, running demand, conversion and measurement programs. Agent commerce moves the start of a purchase away from your website.
I built this practice for retail and travel businesses, with a partner bench for the engineering, payments and legal work.
More about the practice
Principles
- Evidence before opinion.
- No replatforming for its own sake.
- Measure what changed, with caveats.
- Leave the client able to operate.
Questions
What businesses ask first.
What is agent readiness?
The work of making a business readable, reachable, buyable, payable and measurable to AI agents. It covers data, access, purchase tools, payments, fulfillment and measurement.
Do you work with retail and travel?
Yes. Retail and e-commerce, plus hotels, DMCs and experiences. The six layers are the same; the systems and policies are different.
Do we need to replatform?
No. We harden what you have. If you are starting from scratch, we build on Cloudflare Pages because you control the edge.
How long does it take?
The audit is two weeks. The sprint is four to eight weeks. Agent Ops is ongoing.
What does it cost?
The teardown is free. The audit is $9,500. Sprints start at $20,000. Agent Ops is $6,500 a month.
Will this guarantee more sales?
No. We measure what changes and report it with caveats. We do not promise revenue.
Free teardown
Find out what an agent sees when it looks at your business.
A five-minute video with your score, three findings and one quick win. No pitch.
I reply within two working days. If your business is not a fit, I will tell you and point you somewhere useful.