Represent
Products or rooms, prices, stock, policies and attributes in a form a machine can read. Owner: ecommerce or marketing.
Method
The 50-check audit.
Six layers, 50 checks, one score. The audit tells you what an agent can actually do with your business, and what to fix first.
The layers
Six layers, six owners.
Each layer has a different owner inside the business. That is why the program needs one accountable lead rather than another dashboard.
Reach
Verified agents can reach the site without being challenged or blocked. Owner: engineering or the web contractor.
Act
Availability, quote, cart or booking, modify and cancel, exposed as tools. Owner: product or the commerce platform partner.
Pay
Agent payment tokens, 3-D Secure, deposits and dispute evidence. Owner: finance or the payment provider.
Fulfill
Confirmations, inventory sync, cancellations, returns and service scripts. Owner: operations and customer service.
Prove
Agent traffic, revenue, task completion and decline rates. Owner: marketing and analytics.
The score
A sale that cannot be paid for is not a sale.
Each check is scored 0, 1 or 2. The maximum is 100. The maturity level is set by the weakest of the Act and Pay layers, because a sale the agent cannot complete is not a sale.
| Level | What the agent can do | What the business needs |
|---|---|---|
| 0 Invisible | Nothing | Readable content and access |
| 1 Readable | Describe and compare | Product or property, price and policy data |
| 2 Quotable | Build a price for a date, variant or stay | Live prices, taxes, fees and availability |
| 3 Bookable | Hold and confirm a purchase or booking | Purchase or booking tool, payment token, instant confirmation |
| 4 Changeable | Modify, cancel and refund | Status sync, penalty rules, refund flow |
| 5 Composable | Assemble a basket, itinerary or package | Ancillary inventory and package rules |
The checks
What the 50 checks cover.
The full rubric is proprietary. This is the shape of it.
| Layer | Checks | What good looks like |
|---|---|---|
| Represent | 10 | Verified profile, current feed, Product or Hotel and Room schema, Offer with price and availability, policies, attributes, HTML content, image alt text, top-ten FAQ |
| Reach | 8 | Robots rules, WAF, Web Bot Auth, no captcha on the purchase path, rendering, rate limits, geo rules, uptime |
| Act | 10 | Availability, quote, cart or booking, modify, cancel, retrieve order or booking, sign-in, machine-readable errors, idempotency |
| Pay | 8 | Token acceptance, PSP support, 3-D Secure, deposits, fraud rules, authorisation record, chargeback evidence, refunds and payouts |
| Fulfill | 7 | Confirmation, voucher or order confirmation, inventory sync, parity, cancellation or return, service scripts, no-show or failed delivery |
| Prove | 7 | Agent traffic, agent-assisted revenue, task completion, purchase success and declines, feed accuracy, audit trail, dashboard |
The two weeks
What the audit actually looks like.
Week 1: access and evidence
A 60-minute kickoff, a data request and five interviews: owner, marketing, e-commerce or revenue, operations and IT. We collect sales or booking data, price and rate samples, policies, payment settings, Cloudflare configuration and analytics access.
Then we capture evidence: screenshots, schema output, a test quote, a bot test, a payment test.
Week 2: scoring and synthesis
We run the 50 checks and score each one. We compare three to five competitors, build the money gap and write the report. Then we run an internal QA pass before the findings presentation.
The presentation is 45 minutes. You leave with a score, a roadmap and three quick wins.
What you get
Evidence, not a dashboard.
- A scorecard by layer and maturity level.
- Findings with evidence, impact and a fix.
- A competitor comparison on the same ten checks.
- The money gap: commission and margin, direct sales, declines, staff time.
- A 90-day roadmap and three quick wins.
- A findings presentation your leadership team can act on.
Next step
See where your business scores.
The free teardown gives you a score, three findings and one quick win. The full audit gives you the roadmap.