Commerce and travel tech
Shopify, Magento, PMS, CRS and booking engine integration, API and MCP builds.
About
Agent readiness, built from the demand side.
I'm Mickel Williams-Brown. I spent 12 years in digital marketing, running demand, conversion and measurement programs. Agent Ready is the practice I built for the shift that moves the start of a purchase away from your website.
Why retail and travel
Retail and travel are the two categories where agents can already research, compare and complete a purchase. They are also the two where the gap between what an agent can plan and what it can buy is widest.
In retail, the evidence is in the traffic. Adobe found AI-referred traffic to US retail sites more than doubled year over year in May 2026, and by October AI traffic generated 83% higher revenue per visit. The shopper arrives ready to buy. The question is whether the agent can read the product, the price and the stock.
In travel, the evidence is in the intent. Phocuswright reports that 40% of US travelers would let an AI assistant book flights and hotels for them, against 28% in the UK. IATA finds 49% have used AI tools to plan or book travel. The booking step is the one being tested.
Most businesses in both categories are not ready. Their prices sit behind a form, their policies sit in a PDF, and their firewall treats a verified agent like a bot. That is the gap this practice exists to close.
Why me
I have spent 12 years on the demand side: campaigns, conversion, analytics and the unglamorous measurement work that tells you whether any of it worked. That is the skill this category needs most. Plenty of people can audit a website. Fewer can build the attribution model and defend it to an owner or a finance director.
I am not an engineer, and I do not pretend to be one. I lead the program, own the client relationship and the QA, and bring in specialists for the integration, payments and legal work. You get one accountable owner.
What I believe
- Evidence before opinion. Every score has a screenshot behind it.
- No replatforming for its own sake. Harden what works.
- Measure what changed, and say what you cannot prove.
- Leave the client able to operate the channel without me.
Where I work
Based in London, working with US retailers and hotels. Calls land in the afternoon UK time, which is the US morning. Delivery is async-first, with a weekly call and a written update every Friday.
English (UK). Prices in USD. Invoices in USD.
The partner bench
One owner, specialist hands.
The work crosses data, engineering, payments and law. I keep the program accountable and bring in the right specialist for each layer.
Edge and access
Cloudflare, Web Bot Auth, WAF rules, rendering and performance.
Payments and risk
Token acceptance, 3-D Secure, false declines, chargeback evidence.
Commercial counsel
Seller-of-travel, consumer and privacy rules, contracts and data processing.
The name
Agent Ready is the standard, not the slogan.
The name describes the outcome: a business that is ready for an agent to find, quote, buy from, pay and measure. The audit is how we prove it, and the score is how we track it.
Sources
Phocuswright, The AI Surge: Travel's Fastest Behavioral Shift in a Decade, March 2026, and Europe Consumer Travel Report 2026, June 2026. IATA survey reported by Business Traveller, November 2026. Adobe Analytics, AI traffic reports, 2026. Agent-audit, September 2026 scan of 35 stores.
Work with me
Start with your own business.
The free teardown gives you a score, three findings and one quick win. No pitch.