What I do with your information.
This is a plain-English summary of how Agent Ready handles the details you send through this site. It is a template, not legal advice, and should be reviewed by counsel before launch.
Who is responsible
Agent Ready is a trading name of Mickel Williams-Brown, based in London, United Kingdom. For privacy questions, email hello@agentready.works.
What I collect
When you submit the teardown or benchmark form, I collect your name, work email, hotel name, hotel website, role if you provide it, and anything you write in the message field. I also receive the time of the submission and the page you sent it from.
I do not use advertising cookies, tracking pixels or third-party analytics scripts on this site.
Why I collect it
To prepare the teardown, reply to your enquiry, and keep a record of the conversation. If you ask for the benchmark, I use your email to send it when it publishes.
The legal basis is legitimate interest in responding to a business enquiry, and consent where you explicitly ask to receive the benchmark.
Who else sees it
The site is hosted on Cloudflare Pages. Form submissions are processed by a Cloudflare Function and sent to me by Resend, an email delivery service. Both process the data on my behalf. I do not sell your data or share it with advertisers.
How long I keep it
Enquiry records are kept for up to 24 months, then deleted. If we work together, project records are kept for six years to meet accounting and contractual obligations.
Your rights
You can ask for a copy of your data, ask me to correct it, or ask me to delete it. Email hello@agentready.works and I will respond within 30 days. If you are in the UK or EU, you also have the right to complain to your data protection authority, such as the Information Commissioner's Office in the UK.
International transfers
Cloudflare and Resend may process data outside the UK and EU. Where that happens, they rely on standard contractual clauses or an equivalent safeguard.
Changes
If this policy changes, I will update the date below and post the new version on this page.
Last updated: 14 November 2026.